Social responsibility

In the context of social responsibility, the focus is on how an organization impacts its stakeholders, including employees, patients, local communities, and business partners. In medical facilities, this encompasses:

• Patient Health and Safety: Ensuring the highest standards of care, in line with legal and ethical guidelines.
• Working Conditions for Staff: Providing good working conditions, fair wages, pay equity, and programs for psychological support and professional development for doctors, nurses, and administrative staff, as well as preventing workplace harassment.
• Equity and Inclusivity: Ensuring access to medical services for all social groups, regardless of economic status, age, or disabilities.
• Patient Education: Running preventive programs, health awareness campaigns, and promoting healthy lifestyles.
• Supporting Local Communities: Conducting social initiatives such as organizing screening programs or collaborating with local NGOs. An example is Johnson & Johnson, which invests in research and preventive programs, particularly in the areas of infectious diseases and cancer.

Social responsibility is not only the foundation of ethical operations in medical facilities but also helps build trust and loyalty among patients while positively shaping the organization’s image.

Corporate Governance

The governance pillar addresses the standards for managing an organization and making decisions transparently and responsibly. In practice, this involves:

• Transparency in Management: Clear reporting of financial results, ESG activities, and management procedures. A notable example is Philips Healthcare, which emphasizes transparency by publishing detailed ESG reports, including specific environmental and social targets.
• Business Ethics: Upholding the highest ethical standards in dealings with employees, suppliers, patients, and other stakeholders.
• Anti-Corruption Measures: Implementing anti-corruption policies and mechanisms to monitor abuses.
• Risk Management: Developing strategies to mitigate risks associated with inefficient resource use or regulatory non-compliance.
• Role of the Board: Clearly defining responsibilities and competencies at the management level, supporting ESG initiatives, and ensuring accountability for the facility’s long-term development.

Corporate governance in medical facilities enhances management efficiency, reduces the risk of misconduct and conflicts of interest, and strengthens the organization’s standing with patients, employees, and partners.

Implementing legal regulations and international standards in the medical sector

The adoption of ESG in the healthcare sector is driven by various regulations that mandate reporting and monitoring of sustainability activities:

• Corporate Sustainability Reporting Directive (CSRD):
  Introduced by the European Union, this directive requires large and medium-sized enterprises, including hospitals and other medical facilities, to report detailed information about their ESG-related activities. These reports must include the organization’s environmental impact, social policies, and governance standards.
• National Environmental Protection Laws:
  Medical facilities must comply with strict requirements for managing medical waste, greenhouse gas emissions, and the use of natural resources such as water and energy.
• Ethical and Accreditation Standards:
  Increasingly, international organizations like the World Health Organization (WHO) require healthcare entities to adopt sustainability policies as a prerequisite for obtaining quality certifications such as ISO 14001, ISO 45001, or ISO 9001.

How EasyCall services support hospitals and healthcare facilities

EasyCall’s products and services effectively assist medical institutions in achieving their ESG goals by improving communication, optimizing processes, and reducing their environmental impact. These solutions enable facilities to operate more efficiently, sustainably, and responsibly.

Environmental support

Healthcare facilities aiming to reduce their environmental footprint can utilize EasyCall’s solutions to digitize communication processes, resulting in:

• Reducing Paper Usage:
  VoIP solutions (internet telephony) and digital communication tools allow for the secure electronic transmission of documentation, medical results, and patient communication in compliance with GDPR regulations. This is achieved through features like data encryption and audit trails. Reducing traditional correspondence lowers the need for paper and printers, contributing to forest conservation.
• Optimizing Energy Consumption:
  Modern internet telephony systems eliminate the need for energy-intensive physical telephone systems. EasyCall’s cloud-based solutions enable remote communication management, minimizing reliance on physical servers.
• Decreasing Carbon Footprint:
  Telecommunication tools support remote consultations and video conferencing, reducing the need for travel by doctors and patients. Less transport translates to lower CO₂ emissions.

Social impact

EasyCall products enhance patient care and support the well-being of healthcare staff through:

• Improving Patient Communication:
  • Teleconsultations and Remote Healthcare: VoIP solutions and video conferencing enable quick contact with healthcare providers, especially benefiting rural patients, seniors, and those with limited mobility.
  • Automated Appointment Reminders: SMS and voice call reminders help reduce missed appointments and improve facility efficiency.
• Enhancing Working Conditions for Staff:
  • Automated Communication Systems: These allow medical and administrative staff to focus on patient care instead of manual call handling and documentation, directly improving the quality of care. Reducing administrative workloads increases employee satisfaction.
• Promoting Service Accessibility:
  • EasyCall systems can be tailored to accommodate individuals with disabilities, such as text-based communication solutions for those who are deaf or hard of hearing.

Improving management processes

EasyCall solutions streamline the management of healthcare facilities by offering:

• Transparent Data Management:
  Call center systems enable call logging and communication activity reporting. This allows facilities to monitor patient service processes and analyze their efficiency.
• Operational Cost Optimization:
  EasyCall’s internet telephony significantly reduces the cost of local and international calls. Combined with cloud functionalities, facilities eliminate the need for expensive physical telephone systems.
• Data Security:
  EasyCall services adhere to the highest security standards, crucial for protecting sensitive medical information and ensuring compliance with GDPR regulations.
• Scalability and Flexibility:
  Telecommunication solutions can be easily scaled to the size of the facility and its growing needs, enabling dynamic growth while maintaining management efficiency.