Which is better? A phone bot or a traditional call center?

Phone Bot vs. Traditional Call Center: Which Solution Is More Effective? 

Customer service is evolving year by year. On one hand, the needs and expectations of consumers are changing. On the other, technology is rapidly advancing, offering new possibilities for its application in call centers. AI voice bots are increasingly used in phone-based customer service. In this article, we will compare the efficiency of this solution with that of a traditional call center. 

Improving Customer Service Efficiency – A Challenge for Many Companies 

In the 21st century, we are witnessing a real transformation in shopping and customer service. There’s no longer a need to visit a physical store. Many products and services are just a few clicks away on a smartphone or computer. We’ve become accustomed to the simplicity and speed of this process. At the same time, as consumers, we expect our needs to be met faster and better. This presents a significant challenge for companies striving to improve customer service efficiency. In short, this involves reducing customer wait times for a response by automating selected processes. This challenge can be tackled in several ways, one of which is the voicebot system – a virtual assistant that can automatically respond to customer inquiries. 

How to Meet Customer Needs? 

Customer service should be standardized. Customer needs should be addressed consistently while maintaining the highest quality of communication. Reducing response time cannot lead to a decline in service quality, as this could negatively affect a company’s image and customer experience. There’s no room for mistakes in this area. That’s why the methods used to handle inquiries should be thoroughly tested for effectiveness and reliability. Today, artificial intelligence offers many opportunities, but it should be used thoughtfully and responsibly. In the following sections, we will compare the efficiency of a modern AI phone bot with that of a traditional call center. 

Phone Bot – A Faster Response to Customer Needs 

It’s been mentioned that customers expect quick responses to their inquiries. A human consultant has limited capacity in this regard. Within a given time frame, they can serve a certain number of customers, with each case handled individually. In practice, this means that other customers wait in line for a phone connection until consultants resolve ongoing cases. Here, the voicebot call center significantly outperforms. This tool can process multiple inquiries simultaneously, maintaining the highest quality of service, allowing more customers to be assisted at the same time. Shorter response times lead to increased customer satisfaction. 

24/7 Customer Service – Voicebot AI Wins Again 

For companies with a global reach, ensuring 24/7 phone support can be challenging. If you have customers in different time zones, call center hours must be adjusted accordingly. You can either have a traditional call center with numerous consultants working shifts (including night shifts) or use advanced AI tools that handle a large portion of communication around the clock. For companies operating in multiple markets, the phone bot has a clear advantage. 

Handling Multiple Inquiries at Once – Voicebot or Traditional Call Center? 

This topic was touched upon earlier, but it’s worth expanding on. A voicebot is much more effective in handling multiple inquiries at once. This means that such a voice assistant can communicate with several people simultaneously, recognizing the caller’s intent and adapting the communication style to their needs in each case. Additionally, a voicebot doesn’t have “off days,” ensuring consistently high-quality customer service. A human consultant, of course, cannot handle multiple phone calls at once, which inherently limits their efficiency. 

What About More Complex Inquiries? 

Many customer service managers wonder how well a phone bot handles more complex inquiries. This tool has learning capabilities, which means its performance improves year by year. It can already guide customers through more complicated issues. However, if the bot cannot resolve an issue, it can perform an initial case qualification and forward the matter to a consultant or record the customer’s contact information and queue it for a consultant to handle during working hours. The caller also receives confirmation that their inquiry has been registered and will be addressed as soon as possible. This is why an AI voicebot should support the customer service department. It helps reduce staffing needs and operational costs while improving service quality. 

Optimizing Business Costs 

In our considerations, the financial aspect must not be overlooked. Customer service generates certain costs, and while they cannot be entirely eliminated, using a voicebot can optimize business expenses. This approach can reduce the call center staff or adjust consultant responsibilities, allowing them to focus more on critical cases rather than simple inquiries. Voicebots can handle these simple queries while maintaining high service standards at any time of day or night. 

Customer Service Efficiency Favors Voicebot Technology 

Without a doubt, efficiency and effectiveness favor AI tools in customer service. However, there will always be situations where a robot cannot replace a human. This is why a hybrid model is recommended, where consultants’ work is automated and supported by a voicebot. When the tool falls short, a human should step in. Experience shows that a well-designed and implemented conversational bot can handle a significant portion of routine and repetitive customer inquiries. Furthermore, it can be integrated with other company systems (e.g., CRM), further enhancing its effectiveness. Its intuitive interface ensures that any consultant can easily manage the voicebot. 

Professional Implementation of Voicebot in Your Company’s Call Center 

Looking for ways to improve the quality and efficiency of your customer service department? We encourage you to contact our expert. As EasyCall, we specialize in designing and implementing voicebot tools for call centers. We will thoroughly understand your needs, business specifics, and customer expectations. Based on this, we will prepare a customized collaboration offer. We will propose step-by-step implementation of the tool. More details will be provided by our specialist. We invite you to get in touch. Together with us, you’ll take your business to the next level.